Why comments are the best source
Trends tell you what is popular in general. Comments tell you what your viewers want from you. A question asked by five people under one video is a video that already has an audience waiting.
What to look for
- Questions: “How do you…?”, “What app is that?”, “Does this work for…?” Each one can be a video.
- Requests: “Can you make a video about…”, “Part 2 please”.
- Confusion: people misunderstanding a step tells you what deserves its own explanation.
- Disagreement: a respectful debate in the comments is a ready-made “is X really true?” video.
- Their situation: “I’m a student”, “I have a small kitchen”. These show you which versions of a topic to make.
A simple routine
- Once a week, open your most viewed recent videos and read the newest comments.
- Copy every question and request into one list, in the viewer’s own words.
- Group similar ones. The biggest groups are your next videos.
- Use the viewer’s wording in your title and hook. It is how people like them search.
- When you post the answer, reply to the original comment with the link. It brings them back.
Reading hundreds of comments takes time. Our free YouTube comment analyzer reads the comments of any channel and lists the questions and video requests for you.
Read other channels too
Comments on bigger channels in your niche are a goldmine: unanswered questions there are topics you can cover better. Don’t copy their videos; answer what their viewers are still asking.
TipLook for questions that appear under many different videos. That is a need nobody has answered well yet.
Frequently asked questions
What if my channel has few comments?
Read the comments of larger channels in your niche. Their viewers have the same questions as yours.
How often should I look for ideas in comments?
Once a week is enough for most creators. Keep a running list so ideas don’t get lost.
Is it okay to make a video from another channel’s comments?
Yes. Answering a question someone asked is not copying. Make your own video with your own take.